What Is Reputation Marketing?
Reputation marketing is defined by Wiki-pedia as a combination of reputation management and brand marketing. However, we believe that reputation marketing consists of three specific processes.
Three Reputation Marketing Processes
The first process, you need to build your reputation. You build your reputation by consistently posting 5-star reviews online. Even though 5-star reviews stay online, the older the review is the less power they have. For that reason a business needs to be sure they have a program where they are consistently generating and posting 5-star reviews online. We can assist your business in performing this critical process of reputation marketing.
The second process involved with reputation marketing is what most people call reputation management. This is normally accomplished by monitoring review sites and the internet for negative reviews about your company. Do you have a system to alert you when customers post negative reviews about your business? Better yet do you have a system that helps prevent these negative reviews from even getting online? Many businesses try to handle the reputation management part of the reputation marketing equation by using the google alert system. Unfortunately they soon find out that the google alert system does not capture negative reviews posted to the online directory sites.
The third part of the reputation marketing system is finally marketing your reputation. We assist you in doing this by posting reviews in text, image or video format to your website, video websites and social media websites. We can assist you in generating 5-star reviews and syndicating them to review sites on autopilot.
Reputation marketing is a new concept and many businesses have not gotten on board with this new concept. In the past most businesses were worried about where they ranked on the search engines. But today, even Google recognizes the important of online reviews and their impact on which services consumers favor. Online reviews are almost as trusted as personal referrals but looked at much more often by online consumers who carry the internet in their pocket in the form of their mobile phone. The proliferation of cell phones and high usage is changing how consumers decide which business they want to do business with. Those businesses that understand this change in the market will have a tremendous advantage over their competitors. Are you ready to jump aboard? If you are, give us a call or contact using the button below.